As the name suggests, a “framework” provides a structured approach to analyzing and solving a common business problem. It allows consultants to address a client’s business issue in an organized, thorough, and efficient manner.
There are hundreds of business frameworks available, and which ones you use will often depend on which firm you are working for and the needs of your clients. Listed below are commonly used frameworks in consulting, categorized into the areas of Industry and Market Analysis, Company Analysis, Product Strategy and Process Improvement.
Industry and Market Analysis
Sometimes we are lucky enough to be assigned to a high-level strategy project, where evaluation of the competitive landscape of our client’s industry is a must. This process is often completed during the company’s strategic planning session or when launching a new product line or business unit. The frameworks are a sample of those which can be used to structure this process:
Blue Ocean Strategy (BOS)
Sometimes called Value Innovation, BOS is a growth framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean”. This framework is very innovative, as its principles challenge the conventional business strategy principles (defined by Porter, see below) of fighting competitors head-on.
A powerful tool in BOS is the Value Curve, which depicts where incumbent players are placing their value. It allows us to visualize where competition places value, where customers place value, and where there are potential opportunities to disrupt the market. This then allows us to determine which specific value attributes to eliminate, reduce, raise, and create. By creating new value attributes, we create a “blue ocean” to compete in.
The Consolidation-Endgame Curve framework is not a well-known framework, but is one that offers incredible insights into market dynamics and competitive strategies. In my opinion, it is one of the most insightful frameworks. This framework was developed by AT Kearney after they performed a study on 25,000 firms, representing 98% of the global market cap. The firm realized that all industries go through the same 4-stage lifecycle.
By appropriately identifying a client’s stage and understanding the defining traits and behavior of the stage, we can better understand and predict market and competitive behavior and trends. Every major strategic and operational move should be evaluated with regard to the industry’s stage in the Consolidation Curve. The industry stage also governs what type of management and leadership works best for the company.
Using the Consolidation Curve as guidance, we can strengthen consolidation strategies and facilitate merger integrations. A niche player can also determine the appropriate niche strategy to use and when the best time to be acquired is.
Porter’s Five Forces
A framework we have probably all used at some point, developed by Michael Porter (considered by some as the father of modern business strategy), Porter’s Five Forces is the most recognized and classic strategy framework. This framework helps us understand the various dynamics among industry players and external “forces.” It is based on the theory that competition in any industry is dependent on 5 basic forces—Potential Entrants, Internal Rivalry, Suppliers, Buyers, and Substitutes (or Complements). The collective strength of these forces determines the ultimate profit potential and allocation in the industry.
Using this framework, we can determine how attractive it is to compete in any industry as well as what the overarching strategy should be to compete successfully in the industry. Success is determined by the ability to develop a sustainable competitive advantage. Five Forces Analysis can also be used to assess which industry trends may pose as opportunities or threats.
There is a whole suite of frameworks focused on analyzing the client organization itself. For the most part, these frameworks can also be used to analyze competitor organizations, and thus are often also used for purposes of market analysis.
Evaluates the Strengths, Weaknesses, Opportunities, and Threats of an organization. It provides basic directions for structuring strategic analysis. This is often done in conjunction with PEST (Political, Economic, Social, and Technological) analysis.
Developed by Michael Porter, the Value Chain framework helps us analyze specific activities through which an organization can create value and a competitive advantage.
There are 3 value disciplines to consider: Product Innovation, Cost Leadership, and Customer Intimacy. Since a company’s resources are limited, this framework helps a company determine on what dimension it should compete.
BCG Growth-Share Matrix
This matrix can be used to identify the positioning of an organization’s portfolio of products. Products located in each of the quadrants will be in fundamentally different cash flow positions and should therefore be managed differently.
Similar to the BCG Matrix in intent, this framework also allows us to see the positioning of an organization’s portfolio–against the axes of Competitive Strength and Market Attractiveness.
This framework presents 4 possible product-market strategies, with each strategic positioning presenting its own growth options and strategies.
Also known as the Strategic Triangle, the 3 Cs framework offers a strategic look at a client’s Customer, Competitors, and Company, with the thinking being that all 3 factors should be considered to form a successful strategy.
Benchmarking allows us to identify performance gaps (based on KPIs—Key Performance Indicators) compared to competitors in a similar industry. Many consultancies provide their own benchmarking data for such analysis or purchase it from a variety of benchmarking organizations depending on the data required.
Product StrategyThese frameworks deal with analyzing a particular product or service offering. These are often used when developed a go-to-market product strategy for a client:
When evaluating a product strategy, consultants look at the marketing mix: Price, Product, Promotion, and Placement. This framework has been extended to 7 Ps (to also include Physical Evidence, People, and Process). Pricing Strategy is often its own project with its own set of frameworks (e.g. Value-based Pricing).
Product Lifecycle analysis is a tool to predict how sales will develop based on the age of the product category. This analysis is used to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.
Consumer Adoption Curve
The Consumer Adoption Curve is defined by 5 sequential stages. By understanding what stage of the Consumer Adoption Curve a client is at, we can gain invaluable insights into who our target customer are, as well as their defining attributes.
Rogers’ Five Factors
This framework (named after Professor Everett Rogers), offers insight into the diffusion and adoption of product, as the rate of innovation diffusion is largely driven by 5 product-based factors: Relative Advantage, Compatibility, Complexity, Trial-ability, and Observability.
There are numerous Lean Six Sigma (LSS) and Operational Excellence frameworks that can be leveraged for creating continuous process improvement, and many consulting firms also have their own in-house tools and templates used for process improvement. Below is a very, very small sampling of such tools.
Balanced Scorecard (A strategic management system)
DMAIC (Define, Measure, Analyze, Improve, Control) and DMADV (Define, Measure, Analyze, Design, Verify)
SIPOC (Suppliers, Inputs, Process, Outputs, Customers)
Kaizen (Japanese word for “change for better”)
Gemba (Japanese word for “the place where value is added”)